With 59% of CMOs facing budget gaps, the pressure to cut is real. Our new article shows why SEO is the last thing you should trim.
Hi friend, Today on the Bruce Clay Blog, we discuss How to Justify Your SEO Budget in 2025. With 59% of CMOs facing budget gaps in 2025, marketing leaders are under intense pressure to justify every dollar. SEO often lands on the chopping block because its ROI isn't as immediate as paid media, making it feel "optional."
This article provides the data-backed case for why cutting SEO is a costly long-term mistake and offers a framework for proving its compounding value, even in a world of AI-driven search results.
In this article, you'll learn:
- Why SEO feels optional and the specific long-term risks you run when you pause your efforts (e.g., losing ground, accumulating technical debt).
- Data that proves SEO's superior long-term ROI, including how it delivers nearly 5X more return than paid ads at a fraction of the cost.
- How to shift your strategy from a "blue link" mentality to a "SERP Visibility" approach to win traffic in modern, AI-powered search results.
- Actionable ways to optimize your existing SEO investment, including up-leveling your reporting to connect SEO performance directly to business KPIs.
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