Tired of your board's eyes glazing over during SEO reports? This article shows you how to translate technical jargon into the business outcomes they actually care about.
Hi friend, Today on the Bruce Clay Blog, we discuss How to Present SEO Results to the Board. Do you struggle to explain the value of SEO to your board? It's a common challenge when leadership sees SEO as a technical "black box" instead of a key business driver, making it difficult to justify the spend.
Our new article, "How to Present SEO Results to the Board," provides a clear framework for reframing your conversation, connecting SEO directly to business outcomes, and finally getting the buy-in you deserve.
In this article, you will learn how to: - Lead with high-level wins (like revenue and share of voice) instead of technical details that make the "bored room" tune out.
- Translate complex SEO jargon (like "keywords" or "backlinks") into the business language your board understands and cares about.
- Show the causal connection between your specific SEO actions and the business results they generated, proving a clear system for success.
- Prove market potential and competitive momentum to position SEO as a powerful growth engine, not a cost center.
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