Hi friends,
SEO wins happen at the intersection of identifying storytelling opportunities and maximizing the visibility of those stories through search.
And yet it can be easy for an SEO to forget a critical role they play for clients and for organizations: that of the content evangelist.
SEOs can fall into a trap of focusing on the technical requirements for making content findable by search engines. And while crawlability and accessibility issues are key SEO responsibilities, big brands today are demonstrating that the competitive advantage lies in the crafting of 10x content and investing in SEO content strategy.
Empower your role as content evangelist with 3 mental tools to help you make SEO content a priority, a process for creating 10x content, and 3 likely sources of 10x content that you can mine.
Read the full post: http://bit.ly/2j01YzR.
Thanks and best, Bruce
Bruce Clay, Inc. 805-517-1900
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