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805-517-1900

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Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065

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Wednesday, November 29, 2017

How Do I Rank Higher in Google Local Search Results?

How Do I Rank Higher in Google Local Search?

Hi friends,

My just-published post on the BCI blog addresses a crucial question: How Do I Rank Higher in Google Local Search?

Showing up in Google's search engine can be extremely beneficial to your local business. That's the good news.

The bad news: Google doesn't care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher.

So the pressing question is, how do you rank higher on Google Maps and Google local search results? Improving your local search rankings is possible, and I've compiled 41 factors you need to know for local SEO. The results will be very real!

Read the full post: http://bit.ly/2jyx0iS

Thanks and best,
Bruce

Bruce Clay, Inc.

805-517-1900

Let's connect on social!

Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065

Forward this email | Update Profile | About our service provider

Sent by bruce@bruceclay.com in collaboration with

Monday, November 20, 2017

How Close Are We to Search Engine Marketing Running Itself?

Hi friends,

There's a new post today on the blog by SEM manager Armen Keshishian. How Close Are We to Search Marketing Running Itself? Find out.

All around the web are speculations regarding artificial intelligence (AI) and the future of our civilization. The idea that computers will take over the majority of jobs in the workplace today has become well accepted. Some careers will be destroyed, although many more will be born as a result.

Warren Buffett stated that he believes AI will kill jobs but is ultimately good for society. Elon Musk is attempting to morph nature and technology with his new idea for Neuralink, a company he is launching to merge man and machine. And Mark Cuban thinks that the world's first trillionaire will be as a result of AI.

So what? How does this affect your day to day, or even your future? To understand the trajectory of SEM automation, we take a brief look at PPC history and the news about machine learning technologies in the online advertising space.

So who is the real winner when every business gets to take advantage of machine learning? Everyone involved! Why?

Read the full post: http://bit.ly/2j8dFoe.

Thanks and best,
Bruce

Bruce Clay, Inc.

805-517-1900

Let's connect on social!

Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065

Forward this email | Update Profile | About our service provider

Sent by bruce@bruceclay.com in collaboration with

Wednesday, November 15, 2017

Make Content Your #1 SEO Strategy Initiative in 2018 as Big Brands Have

Make Content Your Top SEO Initiative & Mine 3 Likely Sources of 10x Content

Hi friends,

There's a new post today on the blog, Make Content Your #1 SEO Strategy Initiative in 2018.

SEO wins happen at the intersection of identifying storytelling opportunities and maximizing the visibility of those stories through search.

And yet it can be easy for an SEO to forget a critical role they play for clients and for organizations: that of the content evangelist.

SEOs can fall into a trap of focusing on the technical requirements for making content findable by search engines. And while crawlability and accessibility issues are key SEO responsibilities, big brands today are demonstrating that the competitive advantage lies in the crafting of 10x content and investing in SEO content strategy.

Empower your role as content evangelist with 3 mental tools to help you make SEO content a priority, a process for creating 10x content, and 3 likely sources of 10x content that you can mine.

Read the full post: http://bit.ly/2j01YzR.

Thanks and best,
Bruce

Bruce Clay, Inc.

805-517-1900

Let's connect on social!

Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065

Forward this email | Update Profile | About our service provider

Sent by bruce@bruceclay.com in collaboration with

Monday, November 6, 2017

Bruce Clay's Views on Building Links for SEO

A 35-point declaration of what we hold true when it comes to web links.

Hi friends,

There's a new post today on the blog, Views on Building Links for SEO.

Links are the fabric of the web. And in the SEO world, how we view them and earn them has changed dramatically in the past 20 years.

If you're in the business of attracting traffic to a website and building brand awareness, you should care about how links impact your key performance indicators. We've written about how to get high quality backlinks in the SEO Tutorial. That resource covers link building best practices in black and white.

But where personal experience and opinion is concerned, we have our own view of how links should be managed.

While we are sure some people will disagree with some of these views, we created this declaration that outlines what we hold true when it comes to web links. We believe ...

Read the full post: http://bit.ly/2zxpE9v.

Thanks and best,
Bruce

Bruce Clay, Inc.