| |  SEO Newsletter Turns 100! The Evolution of a Company Newsletter, Eight Years in the Making
Author: Jessica Lee
| | | The year was 2004, and newsletters in the SEO industry were a growing trend. But, there was something missing -- not all of them provided the type of knowledge transfer to the community that Bruce Clay, Inc. knew was a necessity at that time. People needed to learn more about SEO strategies that provided long-term value, what worked, what didn’t work and how to do it. The Bruce Clay website was a popular place for visitors to receive the information they needed on search engine optimization, but BCI wanted to diversify the medium of delivery. Long before social media and the other channels that are available to us today existed, email marketing in the form of newsletters were among the first forms of content marketing. With the desire to educate the community, the SEO Newsletter was born. The story of how a newsletter comes to be and the challenges and successes it faces over the years is an interesting one. Our SEO Newsletter, more than eight years in the making, certainly has some stories to tell and some lessons to be learned. Read More | | |  Tell Us What You Think About the SEO Newsletter!
| | | We're celebrating 100 editions, and we want to ensure we continue to make the SEO Newsletter as relevant as possible for you for many years to come. Your opinion counts tremendously! So, please, take a moment to give feedback in this anonymous survey, so we can continue to deliver great content to you and provide an experience you look forward to each month. Thank you for your continued readership! | | |  SMX West 2012 Highlights and Post-Show Analysis
Author: Virginia Nussey | | | Search and social media marketing events are frequently the stage for major developments in industry practices and schools of thought. The first big U.S. search engine marketing (SEM) conference of the new year, SMX West, tackled a multitude of newly emerging issues facing SEOs and interactive marketers. Consider that in the few months of 2012 that have passed, Google outlined more than 40 changes to search results affecting the presentation of local results, the valuation of link equity and analytics data provided to webmasters. Bruce Clay, Inc. attended SMX West and here, we have collected the most popular topics of discussion among speakers and attendees and the totality of our SMX West coverage. The majority of the content falls under one of three categories: search engine marketing, social media marketing and conference attendee tips. Read More | | |  Best SEO Events in Europe in 2012
Author: Bruce Clay Europe | | | According to Internet marketing research by McKinsey in May 2009, in the past two years, online sales have grown in the European continent by 31 percent. In recent years, the number of SEO agencies in Europe, especially in Netherlands, Germany, UK and France, has also increased. This has stimulated rising expertise of SEO in Europe and increased the number of European SEO conferences and educational SEO courses. Here, we have compiled important SEO educational events in Europe scheduled in 2012. Read More | | | Google Launches Schema.org Markup for Videos
Author: Brent Yorzinski | | | On February 21, 2012, Google announced on its webmaster central blog that they are launching video support for schema.org, calling it the "recommended way to describe videos on the web". This means it is increasingly important that all on-page markup relating to video contains as much information as possible. Schema.org is a partnership amongst Google, Microsoft, Yahoo, and Yandex to create a structured markup to catalogue snippets of information and use them to enhance the way search engine results may be displayed. The ultimate goal of schema.org is to make it simpler for people to locate relevant information. More information, including their full definition can be found at Schema.org. This, combined with Google’s announcement, makes it even clearer that following the guidelines suggested is valuable. Read More | 
| Check Out This Month's News:
Top posts from the Bruce
Clay, Inc. blog this month:
Everything You Need to Know About the Facebook Subscribe Button
Timeless Tips for Making
In-House SEO Work
Solving Problems and Seeing
Success in Google Places
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