If your SEO traffic has dropped, don't blame the campaign. The issue is likely structural. Learn why technical SEO must be an executive-level priority.
Hi friend, Today on the Bruce Clay Blog, we discuss Why Technical SEO Deserves a Seat at the Executive Table. Are your SEO campaigns failing to drive the results you need? If your traffic has dropped and new strategies aren't fixing it, the problem might not be your campaign - it could be a weak technical foundation. Our new article explains why technical SEO is a strategic, C-suite concern that deserves a seat at the executive table. Prioritizing it is the key to aligning teams, beating the competition, and building a foundation that actually drives revenue. In this article, you will learn: - How a solid technical foundation (Core Web Vitals, schema, mobile-friendliness) is the key differentiator that helps you outrank competitors.
- Why launching SEO campaigns on a technically flawed site is like sending paid traffic to a broken funnel.
- How executive prioritization of technical SEO breaks down silos and aligns Marketing, IT, and Development teams around a common goal.
- Why even in the new world of AI Overviews (AIO), Google still relies on core technical signals to understand and rank your content.
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