Tuesday, January 24, 2017

How to Evaluate an SEO Company Using Google's Own Guidelines

12 questions to evaluate an SEO vendor's expertise, authority and trustworthiness

Hello friends,
 
I wanted to share with you my latest post How to Evaluate an SEO Company Using Google's Own Guidelines. Let me know what you think.
 
It goes without saying that customer trust must be earned. This is especially true for online businesses, where faceless websites ask for confidential information or dole out "professional" advice to anyone who searches for their keywords.

Search engines like Google and Bing work hard to evaluate the trustworthiness of the websites that appear in their search results because they want to keep their users happy. It turns out that people shopping for professional services online can follow similar guidelines in order to evaluate businesses before choosing to engage with them.

Using Google's own methods, you will learn:
  • How to assess an SEO company's reputation.
  • How to evaluate an SEO vendor's expertise and authority.
Plus, I provide you with 12 questions you can use right away to evaluate an SEO service provider. [click to continue]

Thanks and very best,
Bruce

Bruce Clay, Inc.
805-517-1900

Let's connect on social!
Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065
Sent by bruce@bruceclay.com in collaboration with
Constant Contact

Tuesday, January 17, 2017

The Competition-Busting SEO Strategy No One Is Talking About: Siloing

One of the most powerful SEO strategies. Get your competitive advantage here.
Hello friends,
 
This morning I published a new post to the Bruce Clay blog. Let me know what you think.


What if I told you that the way most websites are structured is completely wrong for search marketing?
 
And then what if I told you that there was a proven way to structure your website to boost its relevancy for search engines, drive more organic search traffic, and gain a massive competitive advantage?

It's called siloing and it's an SEO strategy that's largely overlooked, even by big brands. When we implement a siloed website architecture, clients typically see a 100% lift or more in organic search traffic.

Let me tell you more. [click to continue]

Thanks and best,
Bruce

Bruce Clay, Inc.
805-517-1900

Let's connect on social
Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065
Sent by bruce@bruceclay.com in collaboration with
Constant Contact

Monday, January 16, 2017

Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads

A guide to real estate SEO, updated for 2017
Hello friends,
 
This morning we published The Ultimate Guide to Real Estate SEO, updated for 2017.
 
More than ever, people head online when it comes to looking for homes and finding Realtors®. According to the 2016 Profile of Home Buyers and Sellers, 86 percent of home buyers consider real estate websites the most useful source of information when buying a home. The very first step that 44 percent of home buyers make when house hunting is to look online.
   
My advice? You have to carve out a niche for yourself - think locally, and then expand. It's advice that applies not only to the real estate industry, but to all businesses. [click to continue]

Thanks and very best,
Bruce

Bruce Clay, Inc.
www.BruceClay.com
805-517-1900
 

Let's connect on social!
Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065
Sent by bruce@bruceclay.com in collaboration with
Constant Contact

Monday, January 9, 2017

New year, new way to hear from me

Read my 12th annual SEO industry predictions and stay tuned for my weekly posts.
Hello Friends,
 
Happy New Year!
 
It's been a fantastic year at Bruce Clay, Inc. I've really enjoyed meeting and talking with many of you at the numerous conferences and training events around the world. It's always an honor to answer your toughest digital marketing and SEO questions.
 
As we say goodbye to 2016, the team here at Bruce Clay is looking forward to a lot of exciting new products and services in 2017 and we can't wait to share them with you.
 
To begin, we discontinued our newsletter. Instead, I will be writing weekly articles that focus on key digital marketing information that you need to know now, including the latest strategies for successful marketing on Google, Bing and social media.
 
 
Future articles will outline cutting-edge digital marketing tactics on topics including optimizing for voice search, white-hat link building, and the next opportunity Google has up its sleeve.
 
Give me your thoughts and let me know what other topics you'd like me to cover. Please send your specific questions to bruce@bruceclay.com and I will try to answer them in upcoming articles.
Thank you to all our readers. We wish you a very prosperous 2017!

Best,
Bruce

Bruce Clay, Inc.
805-517-1900
Let's connect on social
Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065
Sent by bruce@bruceclay.com in collaboration with
Constant Contact