Mobile SEO Pop Quiz: How Well Do You Understand the Google Mobile-First Index?

SEO Newsletter | Vol 150 | November 16, 2016 This Month's News
Feature Mobile SEO Pop Quiz: How Well Do You Understand the Google Mobile-First Index?   Test your mobile-first know-how! After news of a mobile-first Google index, Bruce Clay tests your understanding of mobile SEO and user experience with a quiz. Google reaffirmed in a Nov. 4 post on the Webmaster Central Blog that a mobile-first index is coming. While many have heard the news, many people may be confused by it. Are you clear on how a mobile-first index will impact your websites, clients and mobile SEO strategy? See how many of the questions on this eight-question quiz you get right. You'll also get our mobile-first checklists. Take the Mobile SEO Quiz   Back to Basics How to Build a Google Analytics Tracking Code   As optimizers we are constantly looking for more value-rich data sources. Also known as UTM codes, tracking parameters or custom campaigns, Google Analytics tracking codes are custom tracking parameters that communicate granular information about how visitors interacted with your calls to action to arrive at your owned properties. This freshly updated guide describes: When to use and how to format a tracking code Favorite tools for building UTMs 7 essential guidelines for formatting tracking codes Read More	Top Blog Posts Millennials and Snapchat: 15 Tips on How to Use Snapchat for Business Unwrapping New SEO Tools That Save You Money: SEOToolSet 6.1 SEO Godfather Bruce Clay and Search Insider Duane Forrester Field Digital Marketers' Questions   Connect with us:
©1996 to 2016 Bruce Clay, Inc. All rights reserved.

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Your Google news fix: Voice search SEO & new data in GA and AdWords

SEO Newsletter | Vol 149 | October 18, 2016 This Month's News
Feature How to Optimize for Google Home NOW #OKGoogle   Google Home, the latest voice-controlled home virtual assistant, made its debut this month. The future of digital marketing will undoubtedly be affected by the rise of Google Home, Amazon Echo and Apple Home. With smart home technology eradicating the need for a screen, let alone ten blue links, how can brands and businesses optimize for search? Read on to find out: How Google Home will impact interaction with search results How Google Home will change your SEO strategy Why being an indispensable resource and understanding your analytics are more important than ever Read More   Back to Basics Watch Out for These New AdWords and Analytics Features, Tools and Data Announced by Google   Want to know what new features are slated for release in Google Analytics and AdWords? Advertisers need to know about these changes, straight from the mouth of Google VP of AdWords, Jerry Dischler: Expansion of the store visits metric which helps businesses track online visits driven by digital activity Changes to remarketing lists for search ads (RLSA) including cross-device retargeting of search and display ads Roll out of demographic targeting (gender and age) for search ads Similar audiences for search available in beta Everyone should test the new features and tools for analytics platforms announced by Google's measurement and analytics senior director, Babak Pahlavan: A new metric, session quality score, in Google Analytics which predicts the likelihood of a visitor making a transaction on your site or app A free version of Optimize 360, a testing and personalization product A free version of Data Studio, a collaborative report builder Additional data sources in Tag Manager Read our report of all these changes as they were announced live and on stage at the search marketing conference SMX East. Read More	Top Blog Posts Keep It Fresh: Steps for Updating Your Website Content What Is the Facebook Algorithm? Learn How to Optimize for Voice Search Now   Connect with us:
©1996 to 2016 Bruce Clay, Inc. All rights reserved.

Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065 SafeUnsubscribe™ blogs.sherrylinx.8438@blogger.com Forward email | Update Profile | About our service provider Sent by newsletter@bruceclay.com in collaboration with Try it free today

A New Way to Think About Links & Other News

SEO Newsletter | Vol 148 | September 13, 2016 This Month's News
Feature Why You Don't Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless Mentions   We talk a lot about links in the SEO industry. Here Duane Forrester talks about the absence of links. How a mention without a link is good for SEO. What are linkless mentions? They happen when someone mentions your business or brand online without a hyperlink. This is also known as linkless attribution. We're not talking about spam mentions. Comment spam is not transferring credibility to your business. Search engines likely use the same quality assessment filters on linkless mentions as they do hyperlinks. Read all about: The diverse set of clues the engines use to determine a site's expertise, authority, trust and relevance (hint: it's a lot more than links) How positive and negative mentions of your business or brand, even mentions without links, can send signals to search engines The true value of public relations for SEO customer reach Read More   Back to Basics SEO Crash Course for CMS Content Publishing   Are you a writer or someone involved in the publishing process of your business? Do you consider keywords before you hit publish? If you haven't taken a moment to understand SEO best practices, this webinar is for you. Bruce offers SEO guidance to those writers, editors, bloggers, and marketing managers who rely on a content management system. View the presentation replay for an SEO crash course on: The top 10 things you can do using a content management system to see better search engine rankings How to use internal linking to build a theme that search engines view as topic relevance How to train your writers to build SEO into the research and publishing process Read More   Hot Topic Is It Time to #AMPlify? Your Starter Guide to Accelerated Mobile Pages   If you care about the ROI of your website, you know the importance of mobile page speed. Users expect pages to load in the blink of an eye or else they bounce. Unfortunately today, websites can take a handful of seconds to load, meaning grumpy users. Google has pushed its major speed initiative, Accelerated Mobile Pages, AMP for short, hard over the last year. We know that mobile-friendly pages get an organic ranking boost in Google. Currently, AMP results are delivered as a cluster in a carousel at the top of a search results page. Later this year, within Google's mobile search results AMP pages will be indicated with a small grey circle with a white lightning bolt. In advance of AMP expanding in Google Search, over the next few weeks Google is posting pointers to help businesses "AMPlify" their websites. Follow or post with the #AMPlify hashtag on Google+ and Twitter for the tips and conversations. As AMP features and specifications evolve, marketers can capitalize on improved UX and ranking opportunities by staying up to date on AMP. Get your team up to speed in the #AMPlify age. Here's a primer on the AMP opportunity. We outline: What AMP is Who AMP is for The problems AMP solves And the SEO's toolbox for page speed optimization Read More	Top Blog Posts 30 SEO Interview Questions You Must Ask a Prospective SEO Analyst Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic and Leads Advanced Search Operators for Yahoo, Bing and Google   Connect with us:
©1996 to 2016 Bruce Clay, Inc. All rights reserved.

Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065 SafeUnsubscribe™ blogs.sherrylinx.8438@blogger.com Forward email | Update Profile | About our service provider Sent by newsletter@bruceclay.com in collaboration with Try it free today