Wednesday, November 18, 2015

This Is Huge! Duane Forrester Joins Bruce Clay, Inc.

Bruce Clay, Inc. Newsletter
  SEO Newsletter | Special Announcement | November 18, 2015 Connect with Us
   
Duane Forrester Joins Bruce Clay and David Szetela to Form Digital Marketing Dream Team
 
 

We have major news that we want you to hear directly from us.

Duane Forrester, search expert and former senior product manager at Bing, has joined Bruce Clay, Inc. as VP, Organic Search Operations!

Duane will lead our organic search, content, social media and design operations. Read more about Duane and his role at BCI on our blog.

During his eight-year career at Microsoft, Duane served as senior product manager at Bing — a role that led to the creation of Bing Webmaster Tools — and spent nearly five years as the primary touch point between Bing and the webmaster community.

In September, top PPC author and expert David Szetela took the reins of our paid search client strategy as Vice President, Search Marketing Operations. Clients have an unparalleled digital marketing brain trust working for them with president and founder Bruce Clay, David Szetela, and now, Duane Forrester on the team.

Imagine What This Team Can Do For You

Digital marketing is technical. You pay an agency for its technical insight, experience, and ability to drive traffic to your site that grows your business. What if an agency had all of the above, plus skills and experience that no other agency could claim?

What if an agency brought Duane Forrester, David Szetela and Bruce Clay to your team?

To give your business a competitive advantage, consider Bruce Clay, Inc. as your digital marketing partner. Call us at (866) 517-1900 or request a quote today.

Request a Quote

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Wednesday, November 4, 2015

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Tuesday, November 3, 2015

SEO Newsletter: 2 Big Things Changing SEO Forever

Bruce Clay, Inc. Newsletter
  Special Conference Issue | SEO Newsletter | Vol 138 | November 3, 2015 Special Conference News
  Feature
Millennials in the Spotlight: The Market Segment to Crack
Author: Kristi Kellogg
 

From campaign headquarters to digital marketing agencies, strategists everywhere are thinking about how to entice America's most talked-about and statistically impactful group: millennials. Even the search engines themselves are adapting their strategies and products to suit millennial needs.

In this feature article, get insights straight from Google's Gary Illyes and Bing's former spokesperson Duane Forrester on how they think about and market to millennials. You'll also read some of the latest stats on the sought-after market segment everyone's buzzing about, and get tips on how to optimize your digital marketing efforts in light of millennials. Read more about:

  • The demands of millennials' shockingly microscopic attention spans
  • What entices millennials to make a purchase
  • How Starbucks and Macy's are building loyalty among millennials

Read More

  Back to Basics
2 Big Things Changing SEO Forever: What's New in SEO from SMX East & Pubcon
Authors: Virginia Nussey and Melanie Saxe
 

For SEOs who want to get straight to the heart of the latest game-changers, we offer our humble opinion that during the SMX East and Pubcon Las Vegas conferences of the last month, there were two big comets that hurtled from the sky, signaling changes to the SEO landscape forever: machine learning algorithms ranking content based on searcher behavior feedback, and predictive search serving searchers content before they ask.

Get answers to these cutting-edge questions:

  • What is RankBrain? How will artificial intelligence in Google's algorithm affect SEO?
  • What are searcher outputs and how can SEOs optimize for them?
  • How will predictive search, wearables and Internet connected devices change content delivery?

Read More

  Hot Topic
The Latest Advanced Optimization for Mobile & Apps
Author: Paula Allen
 

It's becoming clear that mobile friendliness is more than a responsive website that gets a passing grade on the Mobile-Friendly Test. The concept of mobile friendliness covers increasingly advanced digital media territory.

We've distilled the most important news and advice related to mobile that was shared by search engine reps and renowned digital marketers during SMX East in New York and Pubcon Las Vegas. Read the latest on Google's mobile-focused features, app indexing and mobile ads in this post that covers:

  • Mobile apps: Do you have a mobile app? Is it indexable by Google? Are you taking advantage of Google's stated ways of getting ranking boosts for your app?
  • Mobile conversions and personas: Is mobile traffic failing to convert? That's to be expected if mobile personas, mobile-specific conversions and calls to action haven't been identified. Mobile visitors are not the same as desktop visitors, after all.
  • Mobile advertising: Are you utilizing mobile search PPC features like call extensions and call-only campaigns?

Read More

Read the Full Newsletter

Hot Topic

Education

Shuffles

Shindigs

Attaboys

Word on the Wire


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©1996 to 2015 Bruce Clay, Inc. All rights reserved.


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Bruce Clay, Inc. | 2245 First Street, Suite 101 | Simi Valley | CA | 93065