SEO Newsletter: New Hands-On SEO Tutorial with 10 Free Tools

SEO Newsletter | Vol 128 | December 3, 2014 This Month's News
Feature New SEO Tutorial Encourages Active Learning Author: Chelsea Adams   Imagine you show up to work one fine Monday and Bruce Clay is sitting in the desk next to yours with one item on his agenda: teach you the foundations of SEO from the ground up. The lesson plan includes everything you need to get your website ranking, from how to do keyword research, to technical optimization, designing for mobile-friendliness and semantic markup. To help you hit the ground running, Bruce has brought with him 10 free SEO tools to make each of your lessons active; not only are you learning about keyword research, you're actually doing keyword research. You're not just learning about the importance of a natural inbound link profile, you're actually using tools to learn more about your own inbound link profile as well as the profile of your competition. Now, return to real life. Ready for the good news? With the new online SEO tutorial from Bruce Clay, Inc. you can essentially have the learning experience mentioned above for free. While Bruce won't physically be in the office with you, you will have a step-by-step course that walks you through his methodologies with 10 free tools at your disposal. Start the course — read about the lessons and tools in the free SEO Tutorial from Bruce Clay, Inc. Read More   Back to Basics Is SEO Worth It? 7 Bruce-isms to Make the Case to Management Author: Kristi Kellogg   Ever heard this one? "It is not the job of search engine optimization to make a pig fly. It is the job of SEO to genetically re-engineer the website so that it becomes an eagle." That's a quote by Bruce Clay, and in nearly two-decades as an Internet marketing industry leader, he's described the challenges and opportunities of SEO in compelling ways that can be useful as an in-house SEO looking to gain buy in and grow SEO resources. Here we've rounded up chief insights that management should know, and which digital marketers can use to make the case for SEO. In this article, you'll find visually compelling Bruce Clay quotes for pinning and sharing on topics including: Why lack of SEO is as bad as a bug on your site. The importance of cross-training marketing and IT departments on SEO intiatives. How to use an SEO agency as a powerful ally. Read More	Top Blog Posts The All-in-One Mobile SEO & Design Checklist Penguin 3.0 Update is Overwhelmingly Underwhelming New Mac OS Allows Seamless Cross-Device Internet Experience; Just Another Reason to Shift to Entity SEO   Connect with us:
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SEO Newsletter Vol 127: Must-Have Social Meta Tags & How to Add Them to Your Site

SEO Newsletter | Vol 127 | October 21, 2014 This Month's News
Feature Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon Author: Kristi Kellogg   In October, two major Internet marketing industry conferences took place: Search Marketing Expo (SMX) East and Pubcon Las Vegas. From the conversations and conference sessions, two major themes emerged: the necessity of optimizing for mobile at every turn and the importance of a mission that goes far above and beyond sales. This article highlights: How to pair a company mission and a clear brand to make your consumers your biggest advocates, as Chris Brogan explains in his Pubcon keynote. Why marketing that is chiefly concerned with being useful is marketing that people cherish rather than tolerate, as Jay Baer, author of "Youtility" explains. Important mobile platform considerations, including click-to-call extensions for search ads and mobile design options beyond responsive design, to make sure your business is covering the bases when optimizing for the mobile use revolution. Read More   Back to Basics What Are Social Meta Tags? Open Graph and Twitter Cards Made Easy Author: Niki Payne   Social Meta tags give marketers control over the experience their content produces as it shows up on social networks including Google+, Facebook and Twitter. The title, description and image can all be specified by the content publisher so that the content, when viewed in a social feed, looks snazzy and is optimized to get a click. Learn: How to implement Open Graph protocol so that content is optimized for sharing on Facebook, as well LinkedIn, Google+ and Twitter. Tools for validating and debugging Open Graph and Twitter Card tags. The recommended WordPress plugins that allow you to easily add social Meta markup for Open Graph and Twitter Cards to a WordPress site. Read More	Bruce Clay, Inc. SEO Training in Europe Unique opportunity for SEO Training in Italy and Switzerland in November! Get the details! Top Blog Posts What Content Goes Hot on Google+? Meet the Search Engines and SEOs at SMX Joanna Lord on Authenticity in Internet Marketing   Connect with us:
©1996 to 2014 Bruce Clay, Inc. All rights reserved.

Forward email This email was sent to blogs.sherrylinx.8438@blogger.com by newsletter@bruceclay.com |   Update Profile/Email Address | Rapid removal with SafeUnsubscribe™ | Privacy Policy. Bruce Clay, Inc. | 2245 First Street, Suite 101 | Simi Valley | CA | 93065

SEO Newsletter Vol 126: Have You Set Up Google Webmaster Tools and Analytics Yet?

SEO Newsletter | Vol 126 | September 25, 2014 This Month's News
Feature Summing Up a Summer of Search Engine Shuffling for SMBs and DIY Marketers Author: Virginia Nussey   Odds are good that maintenance and promotion of your website fall somewhere in the middle of your skill set, from expert to overseer. Even if you are hands off, it would do you good to know what's new and next in SEO. That way, you can make sure your web presence is capitalizing on opportunities. To that end, you'll find the latest SEO info from the last few months, and the search engine optimization tips it necessitates, in this article that covers: The Google Quality Rating Guidelines, a resource that illuminates Google's quality assurance program for its search results. Here we shed light on new ways to understand how Google determines expertness, authority and trust. Google's abandonment of authorship markup. Author photos and bylines next to search results are gone, and the 35% click-through rate increase those photos seemed to generate. Do you have authorship markup on your site? Find out what to do about authorship markup here. A new minor ranking signal in HTTPS (secure encryption). But before you demand your webmaster secure your entire site, learn the costs and requirements of HTTPS. Read More   Back to Basics Getting Started with Google Webmaster Tools & Google Analytics Author: Paula Allen   How well do you understand how your own site is performing? Many website owners know when their online business is up or down, but have only a vague sense of why. But it is possible to know specifics and have the kind of analytical data you need to make informed decisions that will improve your site's SEO and marketing strategy. No, it's not science fiction, nor is this a sales pitch. The tools you need are available — for free — from Google. If you're ready to stop flying blind through your website decisions, learn how to: Install your own personal instrument panel! This article gives you the resources to set up Google Webmaster Tools and Analytics. Understand what Google Webmaster Tools and Google Analytics are for and the data they give you. Get started using these powerful free tools and know the reports to look for. Read More	Bruce Clay, Inc. SEO Training in Europe Unique opportunity for SEO Training in Italy and Switzerland in November! Get the details! Top Blog Posts What a Winning SEO Agency Looks Like According to Rhea Drysdale Jim Yu on the 'Massive Mobile Shift' Jason White's 'Stupid Successful' SEO Guide to Keywords, Link Cleanup and Personal Success   Connect with us:
©1996 to 2014 Bruce Clay, Inc. All rights reserved.

Forward email This email was sent to blogs.sherrylinx.8438@blogger.com by newsletter@bruceclay.com |   Update Profile/Email Address | Rapid removal with SafeUnsubscribe™ | Privacy Policy. Bruce Clay, Inc. | 2245 First Street, Suite 101 | Simi Valley | CA | 93065