$450 Off SEO Training, Our Gift to Newsletter Subscribers

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SEO Newsletter | December 2012 Connect with us:

$450 Off SEO Training. Love, SEO Newsletter Happy Holidays from Bruce Clay, Inc. The SEO Newsletter is on holiday this month, but we have a gift for you, our loyal reader: Take $450 off our SEO classroom training in 2013, which includes the Standard and Advanced curriculum together, taught by Bruce Clay himself! Book here by January 7 (use code NEWS13 in the "comments" field) or call 866.517.1900 (ask for the training coordinator) to redeem your gift! Our in-person SEO training is a four-and-a-half day intensive course that covers everything from basic SEO methodology all the way up to the technical and strategic side of SEO. With classes in January, March, May, July, September and December, you have many chances to come learn SEO from the best. And all levels of SEO knowledge can benefit from our course. Check out a few of our testimonials:     SEO Newsletter Returns in January We'll be back in January to give you a jam-packed edition. Up next month is 2013 predictions for the SEO industry from Bruce Clay (plus how he did on his forecast for 2012), the search year in review from our offices around the world and much more. Until then, take a gander at our top blog posts from the month if you're in the mood for a little reading: SEO, Meet Marketing This Week in SEO History SEO Copywriter Productivity Tip: Create Project Profiles Happy holidays to you and yours!

©1996 to 2012 Bruce Clay, Inc. All rights reserved.

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SEO Newsletter Vol 108: The SEO Agency Edition

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SEO Newsletter | Vol 108 | November 20, 2012 This Month's News
Feature Choosing an SEO Agency Post-Penguin Author: Jessica Lee   Google's Penguin update changed how things are done in the search world — around the world. In Europe, some businesses are just now guarding themselves against Google's aggressive actions toward manipulative marketing practices. Bruce Clay Europe's Ale Agostini discusses: What to ask an SEO agency to uncover questionable practices. How hands-on a business needs to be to expect results from their agency. The level of education required for businesses to enable their own success. Read More   Back To Basics Gaining Insider Expertise as the Outside SEO Agency Author: Virginia Nussey   As an SEO, you help clients be seen as subject matter experts online. In order to make informed decisions about their online marketing strategy, you have to be a subject matter expert yourself — on their subject. This 5-step guide for becoming an expert on any topic shows you: How to set goals and progress in an orderly fashion in your laser-focused research. What you can learn from your client, your customer and search if you know where to look. How your SEO, conversion and social strategy will benefit from your expertise. Read More   International Myth-Busting the SEO Agency Relationship Author: Michael Bochel   Matching expectations between an SEO agency and client is key to a successful working relationship. There are, however, some misunderstandings that come up repeatedly, hindering collaboration. Bruce Clay Australia knocks down these obstacles by illustrating: How to remedy misconceptions about SEO dark arts. The 2 critical components of a successful agency-client relationship. 5 tips for getting the most from your SEO agency. Read More	Conference Training Top Blog Posts The 16-Step Web Content Audit Avoiding Duplicate Content: A Chat with Eric Enge How Content Marketers Fit Into a Search Marketing Team Connect with us:
©1996 to 2012 Bruce Clay, Inc. All rights reserved.

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SEO Newsletter Vol 107: The Growth Edition

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SEO Newsletter | Vol 107 | October 17, 2012 This Month's News
Feature Got Site Problems? It May Be Time for a Migration Author: Jessica Lee   Your site may be limiting your growth but you might not know the solution. Whether you're having problems making updates, increasing rankings or your site's look and functionality doesn't work for your business anymore, a site migration could be just what you need. In this article we'll explore: What a site migration is and when your site is a good candidate for it. The operational and technical challenges of moving, redeveloping and redesigning a site. A 10-step approach to migrating your website. Read More   Back To Basics The Tortoise & the Scare: Addressing Your Site's Purpose Author: Virginia Nussey   We want our website to dazzle and delight our visitors, but sometimes the most basic solution is best. Let your site's purpose guide its form and function. A visitor's expectations of site performance should shape user experience, content creation and technical implementation. Anecdotes illustrate the point, like: The best pet tortoise tracking device is a piece of colorful string. The scariest haunted house plays to real-life fears, not ghosts and monsters. Traffic to the karaoke machine rental website jumped when they ditched the Flash. Read More   International 4 Stages of an SEO Website Launch Author: Michael Cerny   If you're thinking about launching a website, don't forget to build SEO into it from the ground up. Bruce Clay Australia looks at the four stages of a site launch, starting with fundamentals of optimization to ensure your site is relevant and can be easily crawled and indexed by search engines. In this article find out: What components of SEO should be built into the strategy stage. How to build a search engine-friendly site. What to watch out for in the launch phase plus tips for promoting your site long after it goes live. Read More	Conference Training Top Blog Posts What SEO Metrics Are Important? Where Is SEO Going in 2013? 8 Marketers Share Their Reading Lists Connect with us:
©1996 to 2012 Bruce Clay, Inc. All rights reserved.

Forward email This email was sent to blogs.sherrylinx.8438@blogger.com by newsletter@bruceclay.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. Bruce Clay Inc | 207 W. Los Angeles Avenue, Suite 277 | Moorpark, CA | CA | 93021